The fact that a lot of fans love the very many digital music sites such as Rdio and Rhapsody is something that cannot be overlooked as these sites have continued to attract a lot of attention and debate in equal measure. There is no denying that they offer a good service one that has provided a lot of benefits for music fans who can now access a lot of their favorite music in one place and across all platforms. That said there are still sections of the music industry that find such sites a little bit of a headache to them and treat them with such suspicion especially when it comes to royalties.
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It’s all about the Money
It is after all a business and anyone trying to take the money away from the business will be met with sharp criticism. But the fact of the matter is that these sites have certainly made the music industry that much more vibrant and more accessible. They have managed to make it easier for artists and fans to connect on a whole new level and in the right environment; while listening to the music that connects them. Obviously, this royalties debate is expected to continue for as long as these streaming sites continue to become popular.
The better approach to all of this would be to consider the role that technology which includes these streaming sites and the role that it can play in the growth of the music industry. It is clear that the industry would do well to embrace technology because without it the music industry would probably have felt the effects of the economic downturn. Technology made it easier for people to find the music that they love and made it even easier for them to buy the music.
Artist’s Turn
For an independent artist however, technology is to be embraced as it is likely to make them or break them. An independent artist doesn’t have the luxury of a record label handling all of their marketing efforts or the marketing budget that a record label would have for that matter. The good news is that an independent artist will have the benefit of being able to choose what kind of technological advancement that they would use. For instance when it comes to promoting gigs, one of the best apps is MusicPunk. The app that is set to be updated with additional improvements that are set to make an artist’s marketing efforts that much easier. Considering how important gigs are to the popularity of an artist, this app makes it easy for you to let your fans know when the gigs are going to be and even give them a sneak peek into the show by uploading your videos.
The debate may rage on about whether technology has helped or not but the fact of the matter is that without technology it would be almost impossible to get the music to the fans.
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