One of the most popular social media platforms today is Instagram. It’s growing at a faster rate each day than many of its counter parts. With the 16-35 year old demographics, Instagram is the number one social media app. More and more people are signing up and downloading the app on a daily basis. It used to be there was only one social media platform where you could easily update your friends and family with snapshots and captions, but not anymore since Instagram debuted. Moving forward, it will be hard for other social media platforms to compete with Instagram.
Why is Instagram so popular? Two quick reasons: It’s easy to use and all of the beautiful and popular people are using it. No one wants to be on a social media platform that is clunky and aging. Let’s face it, many of these sites we once adored are now populated by older relatives who are out of touch with social media. Instagram is not only popular, but it dominates the social media world. Many users upload 1-3 photos a day and receive lots of likes and sometimes even comments. Many snaps on Instagram center around fashion. Fashion is visual and so is Instagram, so they go hand in hand. Where people used to once look towards fashion magazines for inspiration, they can now scroll through photos on Instagram. Instagram is instant where a fashion magazine only comes out once a month. We live in a instant culture. Consumers want something fast and without having to wait. Fashionables love to see what all of the cool and beautiful people are wearing and carrying. Someone with a lot of Instagram followers carries a lot of weight and influence. Let’s say they have over a million followers and share a snap of a new pair of jeans they are wearing. The brand who makes the jeans receives a lot of attention and eyeballs from one Instagram picture. The brand is elevated and seen different since a well known and loved Instagrammer shared it with her followers. Not all IG snaps and shares result in sales, but the chances are higher the more followers a fashionable has accumulated.
Right now one of the hottest trends on Instagram is designer handbags. Flick through any pictures and you will see thousands of updates containing accessories and handbags. Some of the most followed style influencers on Instagram like to share what handbags they are carrying. Handbags also photograph well so it make sense they are popular on social media platforms. Many of my friends and colleagues turn to Instagram for new handbag inspiration. I often scroll through various streams before I purchase a new bag. It’s amazing how hot designer handbags have become on and offline. But it makes sense because handbags and accessories are a large chunk of a brands’ revenues. The accessories market is also booming online. Thanks to the Internet and social media, it’s easier than ever to access and own luxury items such as designer handbags.